Proenza Schouler Releases FIRST Ad Campaign

Proenza Schouler finally has released their first ad campaign, featuring models, Tati Cotliar, Ann and Kirby Kenny. (All three models walked the runway for Proenza this year.) The ads are simple with a white backdrop and the rainbow “Proenza Schouler” logo in the center. Tati, Ann and Kirby looks fabulous with messy hair and red lips.

A lot of people and critics are disappointed in the overall look of the advertisement. And sadly enough, I have to agree. The add is very lifeless. The poses are awkward, making the girls abnormally skinny. Also, the cropping is bizarre since some of their feet are cutoff. With what we have seen from Proenza Schouler, I expected a much higher quality of print.


The Cut

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