There’s more than just an aesthetic reason for why the cashmere sweaters are on the display tables close to your reach. It’s because the retailers want you to touch it. Studies have shown that if you touch something, you more likely to purchase it. So beware: if you don’t plan on buying something, don’t touch it!
If this is the case, then it explains a lot about me and my spending! I love to touch everything in stores! I always get evil glances from the sales associates in Nordstrom and Bloomingdales; but in reality, I am increases their chances of then making a sale!
I think from now on to reduce my spending, I am going to go shopping handcuffed!