In my previous post, Vogue US vs. Vogue Paris, I mentioned that the Vogue Paris was strongly fashion focused while the US version was smothered in Hollywood celebrities.
One point was brought to my attention by a dedicated reader.
- She said, “It might seem like the Paris issue has less celebrities in it because you are not familiar with Parisian film and you might not know the French actors.”
That is a valid point and I completely agree. I know absolutely nothing about the Parisian culture and film industry, so everything might seem different. But I have to argue that the Paris Vogue did not have name advertising. As I said before, it is weird to see no celebrity names on the cover of Paris Vogue. On the issue my dad bought me, “not even Kate Moss’s [name was on the] month’s issue! [And she was featured on the cover.] On each of my American Vogues, at least three celebrity names were dropped.
I also found a little blurb about W‘s new cover and the new direction Stefano Tonchi, the editor in-chief, is taking the magazine. “When he was hired in March, Tonchi said he wanted to make the magazine more accessible, “probably … more of a general-interest style magazine, and less of a fashion-obsessed publication.” This cover — with clothes being anything but the focus — suggests that’s what Tonchi’s doing.”
This made me so incredibly sad when I read this because I love W and I feel like this is happening to a lot of fashion publications. Because the magazines only target a select group of fashionistas, editors in-chief are forced to commercialize their publications to get them to sell better. Soon, “fashion” magazines will evolve into “general-interest” publications and blogs will be the only real sources of fashion news.